SONY ERICSSON

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Welcome to Sony Ericsson Mobile Communications

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October 2001.

Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.
Sony Ericsson's press resources section contains recent press releases, the press release archive and the photo library with images of mobile phones and accessories.

Sony Ericsson Mobile Communications: Innovation in partnership

Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002

DESIGN


Sony Ericsson products have universal appeal and are tangibly different in the key areas of imaging, design and applications. The company has consistently launched products that make best use of the major mobile communications. Sony Ericsson products have universal appeal and are tangibly different in the key areas of imaging, design and applications. The company has consistently launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets.

In early 2005, Sony Ericsson announced a large number of new phones, networking products and accessories that move the portfolio significantly forward and are anticipated to stimulate a new phase of growth for the company. Included were the stunning yet affordable K600 3G UMTS handset that brings the possibilities of the 3G network to a wider public; the K750, the company’s first 2 Megapixel, auto focus camera phone; and the W800 Walkman® branded music phone that combines a mobile phone, a quality digital music player with up to 70 hours’ battery life, and a 2 Megapixel camera.

At Sony Ericsson, design is about more than just a good looking product: it is integrated into every step of the process – intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products.

A Sony Ericsson design can be defined as one that triggers all your senses, communicating to both to rational intellect and the emotions. A focus on logical thinking ensures that usability is a key factor in design, while at the same time innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.

Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan, where industrial designers work alongside human interface designers, color and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Color and material designers work with the texture, materials and colors, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but all of these people are part of a team who collaborate to break new ground in design.

Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.

ERICSSON AND SONY TOGETHER AGAIN

P 990i

Highly awaited as it is, Sony Ericsson P990 is going to be the flagship of the Sony Ericsson product line. Equipped with every possible current connectivity features, an autofocus 2 megapixel camera, a second video calls camera, a conventional keypad and a QWERTY keyboard, Memory Stick slot, FM radio with RDS, the latest Symbian 9.1 OS, and last, but not least with a large 2.76" TFT touchscreen with a QVGA (240x320 pixels) resolution it surely made the news for many impatiently waiting fans when it finally hit the market. The handset has a lot to offer, our job is to see if it's got what it takes to become a bestseller among the sophisticated smartphones which are now offered on the mobile market.

The retail package would most probably include a USB cable, a Desk Stand, a stereo headset, a spare stylus, a flip replacement cover, and a 64MB Memory Stick PRO Duo card. There is also going to be a special screwdriver which will be used for removing the flip. Of course, as with any other cellphone, the contents of the retail package remain strictly market and country dependant.

The desk stand that also comes with the retail package is rather convenient since it can be used to make video calls with the phone sitting on your desk. At the same time the desk stand is connected to the computer USB port and not only charges the battery but serves for synchronization purposes.

  • Autofocus 2 megapixel camera with macro mode and LED flash
  • Memory stick Duo/PRO Duo memory card slot (hot-swap)
  • Walkman MP3 player and stereo FM radio with RDS
  • 3G support with video calls, GPRS and HSCSD
  • Wi-Fi 812.11b support
  • Touchpad TFT display with a QVGA (240x320 pixels) resolution
  • Stereo Bluetooth 2.0, Infrared port and USB 2.0 support
  • Conventional keypad on a removable flip along with a QWERTY keyboard
  • Internal 128MB flash memory and 64MB RAM
  • Symbian 9.1 OS with the UIQ 3.0 user interface
  • Sony Ericsson P990i with BlackBerry Connect™ The Sony Ericsson P990i brings BlackBerry e-mail to Sony Ericsson for the first time from O2. The Sony Ericsson P990i has what you need to do business and communicate wherever you are*. You have access to the internet, push email with BlackBerry from O2 and video conferencing. * subject to network coverage The Sony Ericsson P990i with BlackBerry Connect features include: QWERTY keyboard for fast messaging behind flip with advantage of normal numeric key-pad for use as a phone Have all your information with you: Calendar, Contacts, Messages QuickOffice tools to view and edit Microsoft Word®, Excel®, PowerPoint® and view Adobe Acrobat® documents Advanced in-call features to easily take notes and schedule follow up reminders 2 mega-pixel camera for images and video Business card scanner to automatically save digital card versions to contacts. Media player Symbian & Java™ application support

    P1i 

    The Sony Ericsson P1i combines business with pleasure in one stylish, compact handset. Mobile efficiency that keeps you in touch and fits in your pocket. Touchscreen with handwriting recognition The touchscreen allows you to navigate your handset with its built in stylus and gives you the advantage of handwriting recognition.This allows you to make notes or write emails and texts with ease.

    Symbian operating system The Symbian operating system allows you to download a myriad of applications to your phone from business apps like Worldmate, a must for frequent travellers, to games, for relaxing with at the end of a busy day.3.2 Megapixel camera With its 3.2 megapixel camera this handset allows you to capture images to enhance your presentations or just swell the family album.